BUSINESS REVIEW

The Board believes that the group remains fundamentally undervalued. On 18 October 2024, we announced a review of options to unlock and maximise value for all Shareholders.

The Business Review is in the early stages and the Board will only act once the review has provided evidence it is in the best interests of all Shareholders to do so.

“Looking forward, I see huge potential for the Group. The board and I believe that the current share price does not represent the true value of the Group. Boohoo has transitioned from an online youth fashion business into a much more diversified group, now made up of five core brands.”

Dan Finley, Group CEO

Debenhams

Debenhams has been repositioned as a leading British online department store. It is fast growing and profitable, with a capital-light and highly cash generative model with significant brand awareness in the UK and c.5 million active customers. During the first half of FY25 it saw significant growth in both its marketplace and beauty offerings.

Young Fashion Brands

The group has three online retail brands with strong brand identity and significant scale PrettyLittleThing, boohoo and boohooMAN. Collectively they serve more than 14 million customers with GMV in excess of £1bn in FY24 and are backed by a state of the art fully automated distribution centre.

Karen Millen

The group has transformed Karen Millen into a digital first, premium global brand. The future growth potential is significant through maximising international, licensing, and franchising opportunities and adoption of the marketplace strategy.